Paid Social is a powerful tool and we identified a fantastic opportunity to capitalise on ChipsAway’s already popular organic social media. We started by identifying key channels to focus on following a workshop to understand audience personas. We selected Facebook and Instagram.

Campaigns were created with design at the core, carefully considering ad creative and how this would resonate with the user. Raising brand awareness, whilst encouraging conversions was the main driver, using the brand’s already fun and creative feel to shout louder about the service ChipsAway offers.

In terms of targeting, we used every available route to understand what would generate high quality leads at a lower cost per conversion, from retargeting to lookalike audiences, customer lists and demographic profiling.